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What Is Luxury? And Why Are We So Attracted To It Anyway?

Echo Chang

Echo Chang

4 mins read

788 views

Stepping into the realms of something that ignites every sense in you, that is exactly what luxury is. It pleases the eye and the soul in numerous ways and always has a way to our hearts. Spelling opulence in the purest way possible, luxury is addictive and something all of us can do.

Simply, the sound of any kind of luxury makes our eyes gleam and fills our ears with joy. Luxury has a way around everything and can certainly speak volumes about your taste and stature when done the right way.

But do you ever wonder how you perceive this lushness or what triggers your mind to perceive luxury the way it is? There might not be a clear definition of luxury but everyone still understands the richness of it, still want a flavor of it and still can’t get roughly enough of it.

 

So What Really Is Luxury?

Is it about comfort with a sense of charm or does it revolve around attaining the unattainable? Is it something that you put a big price tag on or something that is really personal to you?

We would argue that luxury is all of this and that luxury is everything you want it to be. And that is exactly why it is so alluring in the first place!

How you read your spaces or your home doesn’t come with a guide to luxury. There are no rules here but a set of choices that drives you through the journey of creating spaces that define that emotion behind luxury.

Custom made home wine collection display designed by Latitude Design

Luxury of our spaces and our designs also says a lot about us. It is a means by which we can showcase ourselves and it automatically makes a part of our brain feel important and righteous, almost always indulgent too.

Luxury design swiftly redirects us towards rich colors, fur, vast spans of spaces that are delicately adorned with timeless artwork, streaks of gold, high ceilings and lots of natural light. Isn’t that right?

Luxury closely relates itself to comfort when it comes to design and this comfort becomes a very significant part of it all.

We are experts when it comes to creating timeless and comfortable luxury designs,If you want to see examples of this, our Instagram posts are full of insights, tips and ideas. You can also view our best works here.

Science would definitely give you the right answer when you ask yourself why you’re attracted to luxury.

According to the Natural Center for Biotechnology, It lights up a part of our brain that controls self-interest and a study by the National Center for Biotechnology confirms that.

Another quality which makes Luxury so attractive is the notion of it being something other than a necessity. It plays the ‘reverse psychology’ card on you and you’re hooked onto its exotic grip, instantly.

 

How Can You Make The Most Out Of the Idea of Luxury?

You know how simplicity is often the most beautiful thing to have. We feel that simple things have a timeless appeal to them which makes them highly desirable.

Luxury, might not be simple, but can evoke that feeling of simplicity by being crisp, clean and clutter-free. That is creating a kind of luxurious design that everyone can afford and flaunt.

This idea of being free from clutter accentuates only the key elements in your design and doesn’t direct attention towards what is trivial.The purpose of design is by highlighting just the right things

 (KK City Waterfront penthouse bar designed by Latitude Design)

This often makes you feel like you’re pampering yourself, almost like a vacation. And when you can have this vacation at the comfort of your home every day, now that is luxury.

Convenience also has a big role to play when you try to define luxury on your own terms. It doesn’t burn a hole in your pockets either as you could create a quick fix for something you had been eyeing, like a gorgeous coffee table, and turn this into a DIY project with you and your kids.

This gives you convenience of choice and hence a sense of achievement that goes hand in hand with a sense of lavishness.

Another thing that we can’t stress enough on is how being evergreen is quintessential. Always weigh quality over quantity since that never goes out of style.

Now quality might come at a price to pay but it would be something that is totally worth it. The lushness of creating a bathroom which uses materials that are curated specially and have the ingredients that make top notch quality will always stand the test of time (you get what you pay for).

That bathroom, with its palette of colors and materials, will be as luxurious tomorrow as it is today when you elicit the same feeling in it.

Elitis Valencia Master Bathroom: designed by Latitude Design

It is important to have those emotions and feelings that you associate with luxury in place first, before diving into the details of other things.

Decor, accessories, colors become very secondary to the idea of luxurious designs and only help support the main root of it which is, undoubtedly, the thought behind it.

Luxury is highly subjective. How you choose to represent it is entirely unique to you. But what remains common is how easily charming Luxury is in all its forms!

Which is why at Latitude, we work hand to hand with our clients and include them into our projects. That way we are able to define what luxury means to them and bring their vision to life.

What does luxury mean to you? Leave a comment below to share your thoughts, we’d love to hear it. 👇

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